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Katy Just

Lakewood Ranch, FL

Certified CFO Since October 14, 2026 

Certification ID: CFO-44FR7QS 

Why Business Owners Love Working With Me  

I bring a calm, practical approach to helping business owners know their numbers, streamline their operations, and grow their profits. Together, we connect what’s happening in your financial reports with the decisions you face every day: what to charge, when to hire, where to spend, and how to plan for growth. My approach connects accurate bookkeeping, efficient systems, and financial strategy. I help you understand what needs attention, set clear priorities, and turn insight into action; with a partner who cares about the business you’re building and the life you want it to support.

My Biggest Success Story  

A construction client came to me with job margins below 10%. He was certain they couldn’t be that low, so we dug into the details together. We discovered that change orders weren’t being consistently tracked and submitted to the customer, leaving thousands of dollars in completed work unbilled. We put a process in place to capture those changes and submit them properly. We also worked backward through previous work and were able to submit more than $100,000 in approved change orders. His job margins went from under 10% to above 20%. By connecting the numbers with what was happening on the job, we uncovered missed revenue and built a process to help protect his margins going forward.

About Me  

I’m Katy Just, the founder of Just Finance & Beyond. I help business owners know their numbers, streamline their operations, and grow their profits. My work brings together bookkeeping, operational systems, project management, and fractional CFO support. I connect the financial picture with the day-to-day work of running a business, helping owners understand where they stand and build a practical plan for what comes next. I believe financial guidance should be approachable, useful, and grounded in your goals. My purpose is to give you clearer direction and steady support as you build a stronger, more profitable business. Beyond the Books. Behind Your Growth. I'm also a coffee lover, so a good cup of coffee and a conversation about your business is always a welcome combination.

Top 3 Types of Businesses I Help  

Construction & Trades
Professional Services
Franchises

Schedule a Right Fit Call  

To see how I can help your business, let's get on a 20-minute call. This complimentary call will determine if we're a 'right fit' for each other. If we are, then I'll tell you exactly how I can help you and your business.

On this call, I'll learn more about you and the goals you have for your business. Together, we'll determine if it makes sense to continue exploring how I can help you grow your business.

To schedule a Right Fit call. Click the button below.
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 What a Certified CFO Can Do for Your Business 

 Give you financial oversight. 

Get someone who knows how to grow successful businesses that make real money.

 Be your go-to financial guide. 

Get a 'go-to' financial expert who will be with you every step of the way.

 Give you direction on what to do. 

Get direction on the exact next steps to have a growing and successful business.

 Understand your numbers. 

A successful business is one that understands and is improving their numbers.

 Be a trusted confidant. 

Finally have someone to turn to for advice and to bounce ideas off of.

Own a machine. Not a job. 

Your business needs to be a machine that makes money for you. Not a low-paying job.

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