Kimberly Ferguson is the face behind Emerald Expectations Accounting. She has a Bachelor’s Degree in Business Management, a Master’s Degree in Accountancy, and is an Enrolled Agent with the IRS. She is also a Certified CFO through the CFO Project. Founded on the principles of Integrity, Respect and Excellent Customer Care, Kimberly started her company because she hated the way she saw her clients being treated while working at another accounting firm. She wanted to serve small business owners in a way that truly made a difference in their lives. Initially focusing on traditional compliance work, Kimberly began to see that her clients did not value the compliance work. Most of her clients did not even view the financial statements she spent so much time compiling. Being the kind of person who is not afraid of change, she began strategizing how to re-structure her business and re-build it as an advisory firm. But not just any 'ol advisory firm. Kimberly wanted to build a firm that made a difference; a firm that focused on big impacts; a firm that focused on breaking the walls between accountant and small business owner, and learning what was truly important to each one. She asked herself, how could each client build a business that made their lives tangibly better? How could she help them remember the reason they started their business, and begin striving towards creating a business that aligned with that original goal? It became clear that compliance, tax strategy and CFO advisory were not enough. But combined with a new approach on building a business on purpose and striving to really connect and care about each individual client, these services could make a real difference in the lives of the business owners with whom they partner.