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Shelby Ashley, MBA
Huntsville, AL
Certified CFO Since 2023 
Certification ID: CFO-446E7QS 
Why Business Owners Love Working With Me  
My clients love that I'm straight to the point - I'm going to tell you what it is that you need to hear so that you can keep your business operating smoothly.
My Biggest Success Story  
I was working with a new client who, although he was doing $2m+ per year in revenue, he was constantly fighting for air and had poor cash flow. I'll never forget the look on his face after our very first meeting and I showed him, very simply, what's not working in his business. I could see the relief wash over him as he realized that he was no longer in this alone.
About Me  
Shelby graduated from the University of Alabama in Huntsville with both her Bachelor's Degree in Corporate Finance as well as her MBA. She has worked in a variety of industries including manufacturing, public accounting, and government contracting. During her career as a Financial Analyst, Shelby quickly discovered her passion for helping business owners clean up and understand their financials. Her ability to translate finances into actionable business decisions led to starting her own Fractional CFO firm.
Top 3 Types of Businesses I Help  
Construction & Trades
Professional Services
Franchises
Schedule a Right Fit Call  
To see how I can help your business, let's get on a 20-minute call. This complimentary call will determine if we're a 'right fit' for each other. If we are, then I'll tell you exactly how I can help you and your business.

On this call, I'll learn more about you and the goals you have for your business. Together, we'll determine if it makes sense to continue exploring how I can help you grow your business.

To schedule a Right Fit call. Click the button below.
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 What a Certified CFO Can Do for Your Business 
 Give you financial oversight. 

Get someone who knows how to grow successful businesses that make real money.

 Be your go-to financial guide. 

Get a 'go-to' financial expert who will be with you every step of the way.

 Give you direction on what to do. 

Get direction on the exact next steps to have a growing and successful business.

 Understand your numbers. 

A successful business is one that understands and is improving their numbers.

 Be a trusted confidant. 

Finally have someone to turn to for advice and to bounce ideas off of.

Own a machine. Not a job. 

Your business needs to be a machine that makes money for you. Not a low-paying job.

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