I turn confusing financials into clear, actionable insight—so you always know where your cash is, what’s driving it, and what to do next. No fluff, no jargon—just practical guidance that helps you make better decisions and sleep better at night.
Zaneta Noreikaite, MBA, CMA
Seattle, WA & Chicago, IL
Certified CFO Since April 9, 2026
Certified CFO Since April 9, 2026
Certification ID: CFO-44EA7QS
Certification ID: CFO-44EA7QS
Why Business Owners Love Working With Me
My Biggest Success Story
A business owner came to me showing profit on paper but constantly stressed about cash. Bills were piling up, and they couldn’t understand why the business felt tight despite “doing well.”
We rebuilt the financials from the ground up—cleaned up the balance sheet, clarified cash flow, and put simple systems in place to track what actually mattered. Within a few weeks, they had a clear view of where cash was going and how to control it.
The result wasn’t just better numbers—it was confidence. They could make decisions, plan ahead, and start growing the business instead of reacting to it.
About Me
Fractional CFO and financial systems expert with a background in corporate finance at companies like Amazon, Starbucks, and Expedia.
Today, I work with small to mid-sized business owners who are profitable—but don’t feel it. My focus is simple: fix the foundation, clarify cash flow, and build systems that support growth.
I’m system-agnostic and practical in my approach—whether it’s QuickBooks, Zoho, or something else, the goal is always the same: clean data, clear insight, and better decisions.
Top 3 Types of Businesses I Help
Construction & Trades
Professional Services
Technology
Contact Me
email
info@astvia.com
Schedule a Right Fit Call
To see how I can help your business, let's get on a 20-minute call. This complimentary call will determine if we're a 'right fit' for each other. If we are, then I'll tell you exactly how I can help you and your business.
On this call, I'll learn more about you and the goals you have for your business. Together, we'll determine if it makes sense to continue exploring how I can help you grow your business.
To schedule a Right Fit call. Click the button below.
On this call, I'll learn more about you and the goals you have for your business. Together, we'll determine if it makes sense to continue exploring how I can help you grow your business.
To schedule a Right Fit call. Click the button below.
What a Certified CFO Can Do for Your Business
What a Certified CFO Can Do for Your Business
Give you financial oversight.
Give you financial oversight.
Get someone who knows how to grow successful businesses that make real money.
Be your go-to financial guide.
Be your go-to financial guide.
Get a 'go-to' financial expert who will be with you every step of the way.
Give you direction on what to do.
Give you direction on what to do.
Get direction on the exact next steps to have a growing and successful business.
Understand your numbers.
Understand your numbers.
A successful business is one that understands and is improving their numbers.
Be a trusted confidant.
Be a trusted confidant.
Finally have someone to turn to for advice and to bounce ideas off of.
Own a machine. Not a job.
Your business needs to be a machine that makes money for you. Not a low-paying job.
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Copyright 2023 - The CFO Project LLC